👉 Concept engineering is a systematic, multidisciplinary approach used in the early stages of product development to identify, define, and validate the key concepts that will guide the design and innovation process. It involves understanding customer needs, market opportunities, and technical constraints to create a clear vision of what the product or service should achieve. By integrating insights from various fields such as engineering, business, and design, concept engineering helps in defining feasible solutions that align with strategic goals, ensuring that the final product or service is innovative, viable, and meets market demands. This process often includes brainstorming, prototyping, and iterative refinement to ensure that the core concepts are robust and can be effectively translated into tangible solutions.
